Go beyond the cover: Digital marketing campaign for Dermablend http://bit.ly/LoQc9Z 

In this dramatic demonstration of the ability of makeup to transform a person’s appearance, the model in this video reveals a most unexpected secret under layers of professionally applied makeup. He is in fact heavily tattooed model and performer Rick Genest (aka Zombie Boy). The video is a viral ad for Dermablend makeup, whose lineup includes a “Leg and Body Tattoo Primer.”